Priority Pass, part of the Collinson Group, has expanded the range of benefits available to its members including increased lounge access and digital membership cards, as well as new travel, golf and car rental offers. The company has also updated its website and apps as part of a rebranding exercise.
Several companies offer employees Priority Pass membership as part of their reward programs, granting the holder access to more then 850 airport lounges worldwide.
Stephen Simpson, global marketing director, Priority Pass, said, “We asked our growing membership what they wanted to see from us and the result is a significant investment which exceeds the demanding expectations of our members, clients and partners.
“We’re committed to maintaining our market leadership and the new proposition means that Priority Pass has the technology, processes and tools required to deliver a superior travel experience, every time. This is our broadest product improvement to date, with a brand new website, smartphone apps and rejuvenated brand, along with a product roadmap outlining continual product improvement.”