French-based out of home advertising operator JCDecaux has completed the acquisition of Spanish outdoor advertising company Corporación Europea de Mobiliario Urbano (CEMUSA), a subsidiary of construction firm Fomento de Construcciones y Contratas (FCC).
The acquisition will add more than 43,000 advertising panels in street furniture and transport to JCDecaux’s portfolio, extending its presence in cities such as New York in the USA, Rio de Janeiro and Brasilia in Brazil, and Madrid and Barcelona in Spain. It will also include advertising areas in 41 airports including those in Madrid and Barcelona.
JCDecaux recorded revenues of €2.8bn (US$3bn) in 2014 with an advertising presence in more than 170 airports worldwide and 279 contracts in metros, buses, trains and tramways.