British retailer WH Smith has secured a contract to open two stores, in partnership with That Al Salasil, in Bahrain International Airport’s brand-new passenger terminal.
WH Smith currently operates 12 stores in partnership with book retailer That Al Salasil, in Kuwait International Airport and in malls. Its flagship store is in The Avenues, a waterfront shopping centre situated along Bahrain Bay, covering more than 400m² (4,305ft²).
The new outlets, which are due to open in autumn 2019, will be both landside and airside, offering a wide range of products, including books and magazines, stationery, travel accessories, and confectionery and drinks. There will also be a focus on Arabic books, drawing on the expertise of That Al Salasil.
Bahrain will be the ninth airport in which WH Smith is present in the Middle East, joining Doha, Abu Dhabi, Muscat, Kuwait, Amman, Salalah, Dammam and, soon to come, Riyadh.
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