Stephen Glenfield, head of digital at Heathrow Airport, will be discussing commercial development, retail and concessions at Passenger Terminal World Expo and Conference 2018.
The latest research in the channel shows that the traditional travel retail model is under threat, with airports’ non-aeronautical revenues decreasing due to rapidly changing purchasing behaviors, shifting traveler demographics and the rise of disruptive technologies.
Airports and airport retailers seem to be struggling to address these challenges. Digital solutions to counter e-commerce lack the single-platform integration needed to function effectively. Heathrow launched a digital revolution in travel retail with its Omnichannel Airport Revenue Digitization Platform, on the new digitally transformed vision for non-aeronautical revenues, which proposes proactive solutions to these challenges.
At Glenfield’s talk, the audience will learn about changing user behavior in travel retail, customizing a digital retail and service offering, the airport as a digital marketplace solution, and fighting disruption with innovation.
Experience the talk for yourself on Day 1 on Passenger Terminal Expo 2018 at 3pm.