Concessionaire Airmall has been selected by airline operator JetBlue to help attract and manage concessions for Terminal 5 (T5) at John F Kennedy (JFK) International Airport in New York.
Airmall, a subsidiary of airport operator Fraport, plans to invest tens of millions of dollars in Jet Blue’s home terminal to further enhance its passenger offering. The company will also lease space to concessions tenants and manage a range of day-to-day operations.
Jay Kruisselbrink, chief operating officer of Airmall, said, “Since we began operating in North America nearly 25 years ago, Airmall has set the standard for airport concessions by putting the customer first. We’re excited to be working together with JetBlue and the Port Authority of New York and New Jersey (PANYNJ), which operates JFK. We look forward to a partnership that will benefit customers, JetBlue crew members, T5 concessionaires, the airport and its employees alike.”
Decisions about the range and mix of concessions will be a collaborative effort between JetBlue and Airmall with the airline continuing to retain control of which concessions are selected for T5. JetBlue intends to continue to elevate unique and local New York-inspired offerings as part of the T5 experience.
Jamie Perry, vice president of marketing, JetBlue, said, “The selection of Airmall to provide management and operations of T5 concessions was a decision that was made through a rigorous and competitive process that considered a number of factors. Overall, Airmall’s proposal was the best and most innovative, and while we don’t expect any immediate changes at T5, we have great ideas for the future.”