Denver International Airport (DEN) in Colorado, USA, has announced it generated more than US$335.7m in gross concessions revenue in 2015, marking the third consecutive year of record-setting sales and a 4% increase on the US$332.8m generated in 2014.
The revenue translates to an average of US$12.43 per enplaned passenger in 2015 – an all time high for DEN – and the airport’s innovative Retail Merchandising Unit (RMU) and kiosk program, which gives small businesses an opportunity to do business at the airport without a large capital investment, accounted for about US$16m of the total gross revenue.
The sales resulted in an estimated US$12.2m in sales tax to the City and County of Denver and about US$57.5m in concessions revenue to DEN.
“On the heels of Denver International Airport’s 20th anniversary year, we are continuing to transform our shopping and dining program to meet the needs of today’s travelers by offering better variety, healthier options and a mix of local and internationally recognized brands,” said airport CEO Kim Day.
“Passengers are showing they approve by their increased spending, and this revenue is essential to maintaining competitive airline fees – which keeps fares low and provides incentives for new routes.”
DEN currently offers a total of about 140 shops, restaurants and services in more than 177,000ft² of space. A total of 18 new or updated concessions opened at DEN in 2015, including nine new locations on the recently expanded west end of the C Concourse. Other new additions to DEN in 2015 included Victoria’s Secret, Modmarket and Time Travel. This year, the airport is working to add a brewery-themed restaurant at the Westin Denver International Airport, as well as a common-use passenger lounge.