Out of home advertising specialist Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor Americas (CCOA), has secured a five-year contract renewal with Kalamazoo/Battle Creek International Airport, Michigan.
The contract will see CCA upgrade the airport’s advertising network with a series of new screens and targeted advertising campaigns. It also includes an extension option for an additional five years in 2023.
Some of the key details of the new advertising program include upgrading two 86in LCDs on the baggage-claim back wall; targeting the medical and pharmaceutical sector with adverts from Borgess Medical Center, MPI Research, Perrigo, Pfizer and Stryker; and focusing on content to promote a thriving brewery market.
Kalamazoo is home to 20 Fortune 1000 companies and is the world headquarters for the Kellogg Company, Stryker Corporation and Whirlpool Corporation.
Morten Gotterup, president, CCA, said, “Home to a diverse business community covering growing industries like healthcare, spirits and manufacturing, Kalamazoo presents advertisers with a unique opportunity to reach a wide range of business travelers and a thriving local population spanning all age groups.
“We are proud to extend our 10-year partnership with the airport and look forward to building an exciting advertising network for this increasingly vibrant region.”