Dutch airline operator KLM has installed pop-up hologram bars at airports in Norway, Brazil and the Netherlands, where passengers can speak with fellow travelers to exchange local travel tips.
Using a live connection, customers can chat with a hologram of their counterparts at the destination airport, enabling them to share real cultural insights of the country in question. With the help of the Take-Off Tips bar, customers can talk to each other at airports in Amsterdam Airport Schiphol, Oslo Airport and Rio de Janeiro – Antonio Carlos Jobim International Airport.
Natascha van Roode, head of marketing, KLM, said, “In our industry it is such a joy to be able to bring people together time and time again. We have been celebrating this in our latest marketing campaign and Take-Off Tips is no exception. We continuously strive to facilitate contact between customers, including using new technologies to create memorable experiences.”