Emirates has unveiled its premium, branded drop-off area at London Gatwick Airport aimed at first class and business class passengers using its prestigious Chauffeur Drive service.
UK airport advertising specialist Eye Airports has partnered with Emirates, as well as London Gatwick, Geometry Global, PSI and Havas, to create the branded partnership.
The branded area includes unique audio content, bespoke roadside lighting, an entrance wrap and decorative branded flags for the advertisers. It is in close proximity to the Emirates check-in desks, providing a convenient and stress-free way for Emirates passengers to arrive at the North Terminal.
Emirates offers its complimentary Chauffeur Drive service to all first class and business class passengers who live within a 70-mile radius of London Gatwick, including all Greater London postcodes.
Sarah Parkes, managing director, Eye Airports, said, “This represents a new and exciting commercial presence for Emirates where they can now connect with passengers at Gatwick and continue the premium, luxury service they offer. In addition to serving Emirates passengers, this long-term branding will help amplify their presence in and around the airport.”