HMSHost, which operates more than 70 restaurants at Amsterdam Airport Schiphol in the Netherlands, has revealed that transactions in the newly revamped Lounge 1 Food Court have increased by 30% year-on-year, since its completion in April 2017.
Walter Seib, CEO of HMSHost International, said, “Since the opening in April, the new food court is exceeding our expectations. We have realized 30% more transactions compared to last year. The open and transparent atmosphere, the diverse range of food items, from healthy to indulgence, combined with the extended seating area, ensures that travelers are able to enjoy Schiphol to the full before taking off.”
Developed by London-based retail design consultancy Portland Design, the Lounge 1 Food Court blends street food culture with a market ambience and presents an eclectic mix of food options with each individual outlet retaining its own brand personality. Offerings include the Asian fusion concept Two Tigers, fast food restaurants La Place and LEON, a Burger King, and a separate beverage station and bar.
New touches to the food court layout include a refresh station, where travelers can freshen up before and after their meal; digital order points, to optimize flow and minimize queuing; and a family area with interactive entertainment for the children.
Lewis Allen, director of environments at Portland Design, said, “Having worked with HMSHost on the design of the food court at Oslo Airport last year, we were delighted to be invited to revive a similar space at HMSHost’s important base in Amsterdam.
“For the Lounge 1 Food Court, we have created a fun and lighthearted concept that balances customer experience and functionality. We have combined commercial considerations with a design that has a reassuringly familiar Dutch spirit of place.”