A new interactive digital signage installation has been unveiled at Vancouver International Airport in Canada.
The 12.5ft x 7.8ft LED display created by NanoLumens plays custom content made by digital experience artists at Montreal-based Float4. The initial launch included two interactive pieces: one is The Reveal, which presents destination videos and changes when people pass by, and another features four different backgrounds from Vancouver that have actions occur when people walk by.
Using a Microsoft Kinect and a UI camera, the system covers a large area and can detect movement either from people walking by or people standing in line, reacting accordingly. One of the non-interactive pieces replicates the flight path map that used to hang on the wall, with the addition of new digital flourishes.
Lynette DuJohn, vice president, IT and chief digital officer at Vancouver Airport Authority, said, “Digital is a key way we evolve the airport, making it more perceptive for passengers and customers by creating interactive environments.
“We’ve partnered with NanoLumens on a number of projects both in our public areas and our Customs Hall that provide wayfinding, information in sign language, flight information – and now with our latest project in partnership with Float4, we have this new incredible interactive airport experience.
“Passengers and employees are loving the new installation, we are seeing a lot of smiles on people’s faces and that’s the ultimate goal – to provide exceptional experiences for passengers and the community.”
Alexandre Simionescu, co-founder and principal of Float4, added, “This installation took the familiar flight path map that had hung for years and turned it into something truly head-turning.
“With the airport’s first interactive digital installation comes new opportunities for passenger engagement and advertising, and we are thrilled to provide the system hardware and content to keep waiting passengers engaged and excited about their travels and their time at the airport.”