Sydney Airport has partnered with large-format outdoor innovators Wideopen Platform to unveil one of Australia’s largest advertising building wraps across the western face of the T1 International multi-story parking lot.
The new wrap spans 1,957m² (21,000ft²) and offers an additional media opportunity for advertisers at Australia’s popular gateway.
Glyn Williams, general manager for retail at Sydney Airport, said, “We’re excited to deliver an engaging platform for Australian and international brands to tell their story to a large and diverse audience. This is a prominent location, visible to all those traveling in and around the airport precinct.”
Tomer Cohen, Wideopen’s managing director, commented, “We’re extremely excited about our partnership with Sydney Airport and bringing our large-format outdoor media solutions to the Australian market. We provide brands with an opportunity to cut through the clutter, delivering relevance and undeniable impact.”