oOh!media has secured the exclusive rights to internal and external advertising assets at Newcastle Airport in New South Wales, Australia.
The new addition to oOh!’s Fly portfolio will enable the company to reach the 1.28 million passengers that pass through the airport annually with dynamic and classic media solutions across both internal and external precincts.
Hannah Jamieson, Newcastle Airport, executive manager –corporate affairs, said, “Our partnership with oOh! will enhance the terminal experience and ambience, while also providing support to the strong local, national and global economic activity in our region.”
Robbie Dery, oOh! group director of Fly, added, “We are thrilled to partner with Newcastle Airport and look forward to working closely with them as they continue to expand.
“This is an important win for oOh! as it provides another way for us to help advertisers effectively reach and engage with customers in regional areas, an audience which is 30% of Australia’s consumer audience.”