UK airport advertising specialist Eye Airports has secured a long-term agreement with EasyJet to sponsor the inter-terminal shuttle at London Gatwick Airport. Media agency OMD, outdoor specialist Talon and creative agency VCCP, have all partnered with Eye Airports to bring the advertising campaign to life.
The inter-terminal transit shuttle (ITTS) carries over 1,500 passengers per day between the airport’s south and north terminals. The campaign includes full wraps of the shuttle cars, an on-board audio welcome message and ambient orange lighting.
Further features include: EasyJet welcome messages on wall wraps; travelator wraps showing the airline’s destinations; and light boxes with the message “109 destinations from Gatwick”. EasyJet also features on the North Terminal ‘Welcome Arch’ – a large format, external advertising structure which is visible to passengers arriving by road as well as those on the shuttle.
Sarah Parkes, managing director of Eye Airports, said, “Previous sponsorship of the ITTS has been extremely successful and we are so pleased that EasyJet has taken up this opportunity. The EasyJet branding lends itself well to the design of the shuttle and they will have access to a valuable and diverse audience at Gatwick who are in a relaxed and receptive mindset to take on their messages.”
Neil Slaven, commercial manager at EasyJet UK, said, “As our largest base, Gatwick is of huge importance to EasyJet with tens of thousands of passengers traveling through the airport every day. A large proportion of these passengers travel on the shuttle between the two terminals.
“Our aim is to continue to find ways to make travel easier for our passengers and we are pleased to be able to do this by providing both arriving and departing passengers with useful information needed for their journey, including bag drop locations and how to navigate through the airport with our mobile host.”