Out-of-home (OOH) marketing specialist Clear Channel Airports (CCA) has secured a seven-year contract extension to provide advertising services at Philadelphia International Airport, Pennsylvania. The contract was awarded following a competitive tender process among three other OOH companies and will begin in May 2019.
As part of the airport’s new advertising program, CCA will provide an aesthetically pleasing environment that reflects state-of-the-art advertising concepts to optimize revenue generation. Some of the key details of the new program include: eight 360º digital column surrounds; a comprehensive, head-on digital network that spans all concourses and bag-claim areas; a fully developed stage area offering valuable sponsorship opportunities; a Fly PHL Selfie Station to engage passengers and generate revenue; two state-of-the-art, large-format LED video walls; illuminated tension fabric displays; multiple custom brand experiential zones; garage sponsorship; and free-charge workstations with wireless charging.
Morten Gotterup, president, CCA, said, “Advertisers and business owners want to reach the audiences who matter most to them, at the right time and in the right place throughout the increasingly complex consumer journey. Our roadside and airport media presence in Philadelphia complements a brand’s ‘drive, walk, fly’ consumer engagement strategy by allowing them to connect with audiences traveling to, and through, the market. We look forward to working with Philadelphia International Airport to bring this opportunity to life for advertisers in an aesthetically pleasing way that creates an overall first-impression worthy of the Philly region.”
For example, Visit Philadelphia, the region’s official tourism marketing agency, has an ongoing advertising campaign at the airport running on 53 digital displays.
Jeff Guaracino, president and CEO, Visit Philadelphia, said, “Our adverts inside the terminal enable us to welcome visitors to Philadelphia and help them plan what to see and do while they’re here. They also build civic pride among the region’s residents who see the ads during their travels. We look forward to working with CCA and the airport to ensure our messaging continues to be as effective, innovative and impactful as possible.”
Philadelphia International Airport serves 25 airlines, including all major US domestic carriers, offering nearly 500 daily departures to more than 120 destinations worldwide. As of summer 2018, the airport served 133 total destinations, including 97 domestic and 36 international destinations.