Clear Channel Airports (CCA) has signed a 10-year partnership with the Metropolitan Airports Commission for the advertising concession at Minneapolis-St. Paul International Airport (MSP), becoming the first media company in more than 13 years to offer a singular, comprehensive advertising platform enveloping the entirety of MSP’s Terminals 1 and 2.
The advertising program will include iconic, state-of-the-art digital assets, terminal-wide digital networks, product enhancements and highly marketable inventory consistent across all concourses visible to MSP passengers. The new contract begins on July 1, 2016.
The advertising program will feature an expanded digital network with marquee digital assets, large format inventory, marketing and sponsorship opportunities and specialty exhibits.
“We are pleased to welcome Clear Channel Airports as our airport advertising partner,” said Dennis Probst, chief operating officer, Metropolitan Airports Commission. “Airports like Minneapolis-St. Paul International represent a great opportunity for companies to present their brands to tens of millions of travelers each year. When done well, advertising can also enhance the ambience of the facility, providing color and interests to people using the facility.”
“We are thrilled to be the first media firm to offer full-scale, integrated advertising solutions for the Metropolitan Airports Commission and Minneapolis-St. Paul International Airport, very important partners to Clear Channel Airports for over 13 years,” said Toby Sturek, EVP, Specialty Businesses, Clear Channel Outdoor Americas, CCA’s parent company.
“Our new contract expands throughout all concourses and now allows us to offer brands a one-stop shop to leverage the cutting edge digital and large format displays that will engage and entertain travelers in the MSP airport and on our media assets across the city.”