Travel F&B operator SSP Group has secured a new 10-year contract at Dublin Airport, and intends to bring the best of Ireland’s local food scene to the airport.
The deal will see SSP take over 24 units at the airport. Once the investment program has been completed, the company expects to see approximately €40-€50m (US$44-US$55m) revenue per annum by 2023. Work began on the units earlier this month, and they will be rebranded over time to incorporate a mix of international brands, new concepts, Irish brands and partnerships with local suppliers.
About 200 people will transfer to SSP from the existing units, adding to the 300-strong team already employed by SSP at the airport.
In addition to renowned international brands, SSP is introducing well-known and up-and-coming local brands to the airport, to provide an authentic Irish experience while showcasing the best of the country’s food and beverage scene.
Among the brands making their Dublin Airport debut are: Galway-based Handsome Burger; coffee specialists 3fe; Camile Thai Kitchen; Cloud Picker Coffee Roasters, Dublin city’s first micro roaster; Offbeat Donut Co; and Bretzel Bakery, famous for its breads and pastries since 1870.
SSP has also created bespoke concepts for the unique passenger mix at each terminal. At Terminal 2, for example, the company will open several outlets celebrating the close links between Ireland and the USA, to appeal to North American travelers, who make up over a quarter of those passing through the terminal. Among these is Whiskey Bread, an all-day Irish bar and kitchen set up in partnership with Dublin-based Teeling Whiskey.
The new SSP outlets will incorporate the latest technology, including mobile order at table services. SSP’s proposal also focused on the removal of single-use plastic, while local and certified ingredients will be used in dishes served at the new units.
Richard Lewis, CEO of SSP UK & Ireland, said, “We are confident that our bespoke line-up will meet the diverse needs of all of our customers, providing a true Irish experience to the international traveler as well as those looking to enjoy a real taste of home.”