InterContinental Hotels Group (IHG) has signed a dual branded hotel development close to Heathrow Airport Terminals 1, 2 and 3 that will see the Holiday Inn London and Staybridge Suites brands operate under a franchise agreement with Bathroad Corp.
The 190-room Staybridge Suites property and the 433-room Holiday Inn hotel are due to open in 2018 and the dual branded model allows for operational efficiencies through shared facilities and amenities while offering guests a choice of accommodation to fit their needs.
Philip Lassman, development director, UK & Ireland, IHG, said, “We’re delighted to have established a new partnership with Bathroad Corp and to be working on this project together. We’re confident the combination of brands, coupled with the hotels’ great location, will make these two hotels the number one choice for business and leisure guests staying at Heathrow. This is an exciting time for IHG as we continue to grow a pipeline of quality hotels here with our portfolio of preferred brands.”
Holiday Inn London – Heathrow Bath Road will feature the brand’s signature Open Lobby, which combines the front desk, lobby, restaurant, bar, lounge area and business center into one open, cohesive space, and has a refreshing new design to give it a more contemporary feel.
The Staybridge Suites London – Heathrow Bath Road will feature spacious studios and one-bedroom suites, which are well thought out for apartment living. The suites include fully equipped kitchens, LED TVs, large work areas, air conditioning and free wi-fi throughout. The two hotels will also contain seven meeting rooms, an on-site gym each and over 300 parking spaces.
Morris Katri, director, Bathroad Corp, commented, “With the number of visitors coming to and from Heathrow Airport, this dual branded development is especially suited to its location. With two hotels we can appeal to a wider pool of guests, and the full suite of food and beverage and meetings services offered at Holiday Inn complements the Staybridge Suites service offer perfectly. They are perfect for not only business travelers but also for families and those who may be spending an extended period away from their home and family.”