Four of the world’s most Instagrammed pieces of street art have been recreated at Heathrow to provide passengers with the perfect ‘post’ moment as they begin their journey.
The artwork aims to make Heathrow the most Instagrammed airport in the world in 2020 and follows research revealing that ‘Instagrammability’ is now one of the biggest motivations for booking a holiday.
Almost a third (30%) of holidaymakers seek out holidays with picturesque ‘Insta’ hotspots, with nearly two in three (60%) finding their travel inspiration from Instagram.
The street art campaign aims to bring the best of British and international culture to the airport, with unique recreations of four pieces of street art from around the globe, including Colette Miller’s iconic Wings from Los Angeles, which have been snapped, shared and liked hundreds of millions of times on Instagram including by famous fans such as actors Halle Berry, Zach Braff and Gerard Butler.
Other recreations include Rogue One’s iconic Floating Taxi from Glasgow, Alice Pasquini’s Above the Lines from Rome, Italy, and Odeith’s Anamorphic Frog from Lisbon, Portugal. Each piece of street art measures between 10ft and 16ft (3-5m). Each artwork has been placed in terminals that fly to its original street art location, meaning that some passengers may also have the opportunity to visit the original.
Heathrow is currently the second most Instagrammed airport in the world and aims to overtake South Korea’s Incheon International Airport this year.
“Bringing some of the most Instagrammed street art from around the world into our terminals is our way of showing the accessibility of different cultures and wonders of the world through our airport, as well as giving passengers the perfect post moment to start their journey at Heathrow,” said Ross Baker, Heathrow’s chief commercial officer.