Left: A design rendering by Westfield of the Terminal 2 renovation project at Los Angeles International Airport
Retail operator Westfield has unveiled its new holistic development strategy to help operators grow non-aeronautical revenues while improving the passenger experience.
The group’s new motto, “One airport journey. One holistic experience”, will provide passengers with a range of information at all stages of their journey, while designing, funding and building next-generation terminal environments. This in turn enables the airports and airlines to grow non-aeronautical revenue to be invested in infrastructure and operations.
Dominic Lowe, executive vice president, Westfield, said, “Today’s consumers expect more than concessions upgrades. They want a seamless journey, one that’s connected physically and digitally, and that’s personalized to reduce the uncertainty, stress and tension that today’s air travelers face. We’re excited to partner and co-invest with airports and airlines to develop and manage a cohesive customer journey that increases customer satisfaction and revenue.”
Ziba Ghassemi, senior director of design, Westfield Airports, said, “Today, airlines and airports are competing fiercely on a global scale, and customers expect more. They want an efficient experience that provides them with time to shop, dine and relax.”
To view a video demonstration of Westfield’s new holistic approach click here.