Houston Airports has launched a Spanish-language version of its website fly2houston.com to cater to the residents of the 24 countries George Bush Intercontinental Airport (IAH) and William P Hobby Airport (HOU) serve across Latin America and Mexico.
Visitors to the website can either go directly to the new dedicated website address – es.fly2houston.com – or click the ‘Español’ toggle at the top of the fly2houston.com site. Designed in partnership with Mouth Watering Media, the new website will aid both domestic and international travelers at both airports.
Mario Diaz, city of Houston’s aviation director, said, “As the only city in Texas with two airports offering international service providing a quality Spanish-language version of our website is essential, this is yet another example of the customer service that earned both Bush and Hobby airports a four-star rating by Skytrax.
“Our in-depth analysis of customer usage on our website confirmed the demand and need for this added value. In 2017, more than 640,000 airport website sessions, along with nearly 10% of airport wi-fi users, had their browser set to Spanish as the language of choice.
“This new site is an important step in making sure we serve those customers in the best way possible and make our airports as welcoming and accessible to all travelers as possible.”
Connections to Mexico, Latin America and the Caribbean have helped drive growing international passenger numbers at both Bush and Hobby airports. Over the past five years, traffic from the two airports to Latin America – including Central and South America, Mexico and the Caribbean – has increased by 32%.
Bush Airport offers non-stop service to more markets in Mexico than any other airport in the USA thanks to six airlines serving Mexico, with an average of 62 daily departures to 25 Mexican destinations.
At Hobby Airport, with the return of international travel in October 2015, international passengers have taken advantage of the 10 non-stop destinations offered across Latin America, Mexico and the Caribbean.