Heathrow and London Mayor Sadiq Khan have teamed up to show travelers #LondonIsOpen by displaying iconic artwork in the airport.
The first of #LondonIsOpen’s Heathrow campaigns has been donated by the airport to the Mayor’s campaign to show London is united and ready to welcome passengers from around the world. The David Shrigley artwork will be featured at the airport over the next six weeks and is worth an estimated £200,000 (US$251,000) of advertising space.
The new art was launched on Monday (March 27) by Justine Simons, deputy mayor for culture and creative industries, and Heathrow chairman Lord Deighton.
John Holland-Kaye, Heathrow chief executive, said, “Heathrow’s global connections help make London a world city. Our support for #LondonIsOpen will show millions of international passengers that London is the best place in the world to visit, to do business and to live.”
Around ten million passengers from across the world will see the artwork as they make their way through the airport, including over the busy Easter period.
Sadiq Khan said, “I’m delighted that Heathrow has joined with us to show millions of passengers from across the world that London is open.
“We’ve been spreading our message of welcome ever since the referendum [on membership of the European Union], and now more than ever it is vital that we unite behind that. London remains the best place in the world for business and tourism, and it will stay that way.”