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NanoLumens completes installation of digital displays at Detroit Metropolitan Airport

Digital display provider NanoLumens has completed the installation of two state-of-the-art retail displays in the McNamara Terminal at Detroit Metropolitan Airport in Michigan.

Located in the World Duty Free store operated by Hudson Group, the installations include a circular NanoLumens Nixel Series LED display and a large touchscreen interactive station.

Dana Michaelis, regional sales director, NanoLumens, said, “The incorporation of a NanoLumens Nixel Series LED display into this installation really demonstrates our ability to design a compelling and engaging visualization solution for any installation environment. We are proud to have played a role, together with ComQi and Pearl Media, to bring this solution to life.”

Combining three separate displays to create a truly innovative ring, the 3mm Nixel Series fine-pitch LED halo display by NanoLumens, suspended like a digital chandelier from the store’s ceiling, makes shoppers aware of brands and promotions, no matter where they are in the duty-free store.

The 42in wall-mounted touch-display invites travelers to engage in content such as product information; live departures and arrivals information; weather reports; and highly visual, curated news and sports summaries. There are also 55in digital displays around the store being used as digital posters, scheduled to run multiple promotions.

Running on ComQi’s digital signage content management system EnGage, content is delivered with ‘right time, right place’ targeting to individual displays.

Stuart Armstrong, group president at ComQi, said, “We love working with the folks at Hudson, their vision is paving the way to advancing shopper engagement in the ever-changing world of airports and other travel hubs. Combine that with Pearl Media’s exceptional creative, ComQi had the perfect environment to deliver a highly successful program.”

Written by Daniel Symonds

October 3, 2017

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