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Norwegian develops reward program in partnership with Collinson’s Lounge Pass

Airline operator Norwegian has partnered with reward firm Collinson Group, the owner of Priority Pass, to provide its five million loyalty members with the ability to earn points when purchasing airport lounge access.

Norwegian’s members can now earn CashPoints through Collinson’s Lounge Pass network of 426 airport lounges in 265 airports worldwide, including 148 across Europe. The additional CashPoints can be used to contribute toward full or partial payments for flights, checked baggage and seat reservation.

Brede Huser, senior vice president of Norwegian Reward, said, “Our five million Norwegian Reward members can now gain convenient access to Lounge Pass’s network of 426 airport lounges in 265 airports worldwide, including 148 across Europe. Not only will it improve our members’ airport experience, but they can also earn more CashPoints that can make future travel with Norwegian even more affordable. Collinson Group is one of the most recognized and experienced companies in travel and customer loyalty and we look forward to taking off our new partnership that will ultimately benefit all Norwegian Reward members.”

Errol McGlothan, general manager, lifestyle benefits, Collinson Group, said, “Collinson Group continually explores ways to innovate and deliver solutions that will help forward-thinking airlines drive customer loyalty and ancillary revenues. Our research has revealed that a wide range of rewards and offers, including lounge access, was the most important aspect of a loyalty program to their members. We are delighted to be able to support travelers who prefer to fly with a low-cost carrier, and who also desire a rewarding and enhanced airport experience.”

Norwegian Reward members earn CashPoints in a number of ways including when booking Norwegian flights, hotel rooms and car rental with partner organizations. Norwegian Reward is one of the most generous loyalty schemes in the skies, with almost 700,000 UK passengers signed up to the program, which is free to join.

March 17, 2017





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