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Monthly poll

This week research from marketing agency ICLP found that around half of passengers would arrive at the airport earlier if they were offered shopping or food and drink vouchers (full story here). Passenger Terminal World asks...

What do you think is the most effective method of getting passengers to spend more money in the terminal?

Providing food vouchers so they turn up earlier
Providing shopping vouchers so they turn up earlier
Sending personalized promotions based on accessible passenger information
Having attractive concession displays
Running a series of promotions and competitions in the terminal
Wayfinding - create a walk-through shopping precinct

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What do you think is the most effective method of getting passengers to spend more money in the terminal?




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